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How to avoid common pitfalls when moving your business online

Posted on: July 8th, 2022 by Zomu No Comments

Online marketplaces and virtual services have changed the world and how we do business. Businesses have grown exponentially and the trend is only increasing. But not all businesses can adapt to the online world and many businesses are finding it increasingly difficult to engage with new customers and grow. Moving your business online is a good first step toward growing your business but it can be full of pitfalls if you don’t make the right moves. You need to make sure that you have everything in place before you start, or it can get very costly. When you first start your business, your focus is on finding customers, selling your product or service, and generating an income. As you succeed, you may start to consider taking your business online. Business owners are often intimidated by the concept because they believe that they need large capital investment. This isn’t true, and it is much easier than you might think. This blog will review some of the most common pitfalls and things to consider when you think about taking your business online.

How have you moved your business online?

If you are about to start your online journey, there are a few things you need to consider. You should make sure you have the best reasons to go online before you do so. It is easy to get caught up in the hype, lure of easy money and the pleasure of working from home. However, if you are not properly prepared, you will get lost in the wilderness on the Internet. It is essential that you have a clear business plan that includes the right reasons for moving online. Businesses are moving online at an unprecedented rate, but moving from a brick-and-mortar business to a digital business is not without its challenges. As more and more people are going online, offline businesses are also trying their hand at digitalization. Whether you’re selling your products online, running a blog or just trying to make your website look better, you should avoid making these five common mistakes. You’ll want to avoid #1: Failing to get a domain name. This could be the biggest mistake you can make. If you’re operating a business, you should have your own domain name. If you’re planning to open a blog, you should have your own domain name. It’s something you’re going to have to have anyway. You’ll avoid #2: Not spending enough time on your website. The time you spend on your website says volumes about your business. If you’re not spending enough time making your website the best it can be, your business will suffer for it. Your website is your business card. You’ll want to avoid #3: Not making sure your website is mobile-friendly. You’ll want to avoid #4: Failing to get your business on social media. You’ll want to avoid #5: Not blogging regularly.

Common pitfalls to avoid when you move online.

Moving towards a cloud-based business model can be a big change for a lot of businesses. There are so many things to think about, so many things to plan for, and so many things that can go wrong. Here are some common pitfalls to avoid when moving to the cloud. 1. Not knowing what you need: When moving to the cloud, it’s important to know what you need from your cloud provider. Cloud computing is a very complicated topic, so it’s important to know exactly what you’re looking for so that you can plan accordingly. 2. Not having a solid plan: When moving to the cloud, it’s important to have a solid plan. If your business is new, then you’ll need to do a lot of research, and when you’re ready to move, you’ll need to plan for the move. 3. Not budgeting for the move: Moving to the cloud may be a big deal for your business, but it shouldn’t break the bank. It’s important to find ways to make the move while still staying within your budget. 4. Not knowing your rights: Cloud computing may seem like an ideal solution for a lot of companies, but there are some things you need to know in order to make sure you’re not being taken advantage of.

What should you consider when making the move from offline to online?

The fact is that most businesses fail before they even get an opportunity to prove themselves. The startup world has a high death rate, with the Small Business Administration estimating that more than 50% of startups fail within the first 18 months. And even if your business doesn’t fail, there is a good chance that it will not grow as fast as it could have, or that you will not be able to reach your full potential. These are all problems that you can prevent. Every business has a different set of problems and different solutions. Here are some of the most common pitfalls businesses face when they make the move online, and how to avoid them. When starting a business, we often imagine everything being a lot easier. There’s nothing to worry about because we have a great product and everyone wants to buy from us. Except that isn’t true at all. Even the best businesses run into challenges, which is why it’s important to consider all of the things that can go wrong with your business when making the move to online.

What are the benefits of moving your business online?

As the internet becomes a part of everyday life for more people, so too are businesses making the leap to the web. There are lots of advantages to moving your business online. It increases your visibility and creates new opportunities for growth by expanding your customer base. But there are also many risks to consider when moving your business online. Some of these risks are technological, but others are business-related. One risk you should look out for is a loss of control of your brand. For example, after opening a business account on Facebook, you may find your page inundated with posts and pictures that have nothing to do with your business. So how can you make the leap to the web without risking brand control? One option is to use a professional web developer or agency who can help you maintain control of your brand while taking advantage of the many advantages of the internet. Migrating your business to the internet has a lot of benefits. It gives you a lot of flexibility and the ability to expand your business worldwide. Since most people are now going online for their needs, a lot of people are more likely to buy from you if you have an online presence. Although it is not easy to move your business online, there are still steps you can take to ensure that you will have a smooth transition to online. As an online business, you need to be able to keep up with technology. Technology is changing constantly, which means, you will have to keep up with all the changes. You will also have to optimize your online presence in order to get more traffic to your website.

Conclusion: When shifting your business to the web, you need to know your options. We have outlined them for you. Ready to create your first business? start your online business today with eCommerce store app zomu.

The Secret Key Financial Metrics of a Business’ Value

Posted on: July 13th, 2021 by Zomu No Comments

You and your partners have come up with a killer idea for a corporation that you simply know your clients are getting to love. You’ve even considered what you’re getting to name your brand, and the way you’ll improve your chances of getting your product or service found with the proper marketing campaigns. Now, all you would like to try to do is figure out your budget.

Financial problems are the foremost common reason why startups fail. Companies often assume that they’ve planned for everything, then find themselves getting caught off guard once they suddenly realize how expensive it is often to buy things like business insurance and payroll.

If you’re panicking about the prices of launching your own business, you’ve come to the proper place. Here, we’re getting to assist you find out the way to properly steel oneself against starting a corporation , and what quite expenses you’ll have to consider.

How to pre-plan the worth of Starting a Business:

While it’s impossible to understand needless to say what proportion your company goes to cost to launch from day one, you’ll make some accurate predictions. After all, you would like to understand the fundamentals of what proportion your business goes to cost if you would like to form sure you’re applying for the proper loan. The last item you would like to try to to is jump through the hoops involved being approved for corporate financing, just to get that you simply should have asked for extra money.

The best way to estimate your upcoming expenses is to make a business plan. A primary component of an efficient business plan may be a financial projection section. Here, you’ll be ready to estimate your incoming revenue, profits, and expenses for subsequent few years.

The most common source of funding for your business may be a loan. However, you’ll also explore other opportunities too, like angel investors, crowdfunding, and even lines of business credit. Of course, before you’ll begin applying for capital to start out your business, you’re going to have to find out what proportion of money you realistically need.

In the business world, there are two important expenses for company owners.

The primary expense you’ll have to consider are your fixed expenses. These are the regular recurring costs that you simply have to handle per annum , like paying for your staff’s payroll, or handling the prices of supplies and resources.

The second sort of cost that you simply ’ll face as a business owner are your variable expenses; these are the items that you don’t necessarily buy on a daily basis. Your variable expenses may include one-off fees, just like the cost of declaring your business as a Ltd. , or the worth of designing a custom website and buying your name .

Write an inventory of all the expenses you propose on handling once you launch your company, both variable and otherwise. From there, you’ll be ready to start doing all of your research to seek out the simplest deals for your needs. a bit like smart consumers do extensive research before they create a purchase; clever business owners can cut their costs by looking carefully in the least of their available options.

Making Your Startup Budget More Efficient:

As you prepare your plan for your business expenses, you’ll begin to collect information that you simply can use to plan your long-term business budget. Remember, your budget will help to stay your spending on target once you grow your business. However, as your company evolves and you begin to earn extra money from your efforts, your budget will change.

To begin with, it’s best to use tactics to stay your budgeting strategy as simple and efficient as possible. as an example, you can:

Invest in accounting software to trace your expenses and income automatically, then create your Profit and Loss statements supporting genuine information about your performance.
Hire an accountant to assist you manage your budget. Your accountant will offer you guidance on the way to improve your strategy when your business grows and evolves. This professional also can offer you insights on the way to keep your tax payments as low as possible.
Remember to look at the large picture when making investments: While sometimes it’s best to settle on the most cost effective option when you’re trying to stay costs low in your business, that isn’t always the case. Investing in better materials for your products, or a higher-quality marketing campaign could assist you to earn extra money within the future . Remember the old saying – sometimes you would like to spend money to form money.

Budgeting for Your Startup:

When you’re preparing to launch a replacement business, it’s easy to urge over excited brooding about the exciting things, just like the products that you’re getting to make, or the marketing campaigns you’re getting to run. However, unless you confirm that your business is profitable, you won’t keep the lights on for very long.

Boost up you business’ profit by the use of POS App

Posted on: February 27th, 2021 by Zomu No Comments

Often it’s very hard for the retailers to decide which billing software to buy that suits the business type. A food court has different requirements than a car dealer and a POS for a gift shop will not be the same software as a garments store. So the same POS software will not be compatible with all types of business. The variance in characteristics and intended uses of a POS can have a huge impact on your business. Let’s have a look at the points on which one should focus while choosing a POS Application for his/her own business.

Clear identification of the needs of your business:

It’s always better to do some internal research and figure out your requirements. Doing so will give you a clear picture on what you need (and what you don’t), which will help you to easily search for a suitable POS application.

Listing the Existing system shortcomings:

In case you have a POS system already and you’re looking to replace it, start by identifying its deficiencies. What features are missing in that solution? What are some work that you wish it would allow you to do? What are the issues that you are facing with the current app? Note Down the answers to these questions and use them when you’re searching for solutions in the market. For example, if one of your system’s shortcomings is the inability to take gift cards, then that’s something you must keep in mind when comparing with other available solutions later on. It is also advisable to discuss your POS system with your team. They may help with their answers to the above questions.

Your Location:

Knowing your current needs is great, but you should also be cognizant of your future needs. What does your business roadmap look like? Is there any plan to expand or do new things to your business in the coming days? You’ll need a solution that can grow and evolve with you. Let’s say you intend to open new locations in the near future. If so, make sure your POS system has multi-store support and lets you manage several shops with ease. Or maybe you want to revamp your customer loyalty program and introduce new perks. If this is the case, see to it that your POS has loyalty features or integrations that can make that happen.

Your budget:

For obvious reasons, you need to go for a system that suits your budget. The cost and billing structures of Beauty Salon POS systems and retail POS software obviously vary from one provider to another. Some solutions can charge a subscription fee which can range from $25 per month to well over $1000+ a month whereas another solution can charge much less initially. Other providers may take a percentage out of your sales, and there are POS applications vendors that opt both.


Point of sale equipment may not always be a big investment, so if you have an existing setup, and with a well-equipped hardware setup , then it’s a good decision to set your sights on solutions that work with what you have. Suppose you’re using iPads for your POS. In that case, you should look for solutions that function well on an iPad. Also, don’t forget about devices like barcodes scanners, credit card terminals, drawers, and printers, and make sure that the POS system you choose works with those existing devices.

Software or apps that you’re using:

As in the case of Hardware the same goes for the software or applications that you’re presently using. If you’re satisfied with your accounting software, CRM, ecommerce platforms, etc., see to it that the point of sale solution integrates with the applications in your business.

Security and compliance:

Your POS system is expected to keep your business and customer data safe. So, do remember to check that any solutions that they offer are updated and compliant with all laws and regulations guidelines. It would always be better to ask about the types of data the POS company collects and what they do with it.

Common Challenges of Account managment In Startup Business

Posted on: January 27th, 2021 by Zomu No Comments

Account Based Everything may be a huge topic lately. Most are account focused, they need to grow their relationships, increase penetration and grow revenue. Developing our accounts may be a huge opportunity. There’s huge amounts of knowledge outlining the differences in sales time and price between growing an existing relationship and acquiring net new logos. Growing our existing accounts may be a handily winner!

Intuitively, it is sensible to leverage our current accounts. we all know them, they know us. we will leverage our existing position to grow the connection . we’ve a touch of an “insider” or incumbency advantage with these accounts. To defend our position in these accounts, some even adopt a technique , “Make the pain of change far greater than the pain of staying an equivalent with the incumbent.” A 180 degree reversal of what we attempt to do with new logos.

There are always going to be problems, the customer is, sometimes getting to be dissatisfied and unhappy. There are going to be differences of opinion and a few periodic contention within the relationship.Yet we still are driven to expand the connection.

Incumbency creates a special set of problems with our accounts. The familiarity with one another is, often, a challenge. The customer knows us, knows our products—warts and every one . A competitor is new and different. Yes, they need their own warts and problems, but our customer doesn’t know them; for our customer, it’s all new. We become the bottom of comparison, with the competitor claiming they will do better.

Yes, there’s some level of safety in inertia and why change. Yes, there could also be some switching costs. But our position is modified, we are the target to be displaced.

Alternatively, incumbency may lock our relationships with certain people or functions within the organization. However those people and functions are perceived by others within the organization is additionally how we are perceived.

They are naturally reluctant to possess us running bent the top users selling them more—it adds to ITs workload. Our sponsors in IT don’t want us going out and drumming up more work, challenges, and headaches for them. Yet our competition doesn’t have an equivalent constraint. they’re starting with IT; they begin with the top users, inciting them to vary, a minimum of if they’re doing their jobs correctly.

Even worse, if it’s perceived poorly by the top users, we also are viewed poorly by association. we feature a burden our competitors don’t bear.

From the very inception of our account based relationships, we’d like to be cognizant of the mixed blessings of incumbency. we’d like to create our relationship recognizing these challenges.

We have to be particularly focused on customer experience and managing expectations. there’ll be problems–but generally customers recognize this, they’ll even recognize they’ll be the source of a number of the issues. However, building a culture and process around how we respond and manage those problems is critical. Helping define expectations and therefore the problem management process at the very beginning of the connection is critical to our shared success.

Value realization is probably the very most vital. Regardless how well things could also be going, albeit there’s never a drag that we’ve to repair, if we aren’t producing the results the customer expects which we committed to, the connection are going to be destroyed. Too often, we don’t set the expectations at the inception of the connection and that we don’t follow through to form sure we are delivering to expectation.

From the very beginning, broaden the relationships the maximum amount as you’ll. Recognize over the lifetime of the connection you’ll want to possess wide and deep coverage of the account. Don’t get yourself trapped into only one part of the organization, but from day one seek to create a robust support base across all of the accounts.

Finally, developing a collaborative governance structure is critical to future account development, helping both the account and us keep the connection as “important” and managing the challenges of incumbency.

Excellent Article With Many Great Tips About Time Management

Posted on: December 7th, 2020 by Zomu No Comments

Mastering some fundamental time management skills is something that everyone should make a priority in their lives. By learning how to better tackle everyday tasks and free up additional time for fun, it is possible to lead a truly fulfilling lifestyle. Keep reading to gain some terrific tips for accomplishing that objective starting now.

If you’re always pressed for time, start trying to be early for everything. If you aim to be on time, even a little traffic can mess up your entire schedule by making you late. However, when you do your best to be early, you are often left with a little extra time, which you can then put to good use!

If you want to become an expert at time management, you have to develop a strategy for dealing with distractions. An extraneous problem can make it hard (or even impossible) for you to complete the work you need to do. Try setting aside a fixed portion of your working day for distractions. As they come up, make a note of them and deal with them only when their time has come.

Leave a little wiggle room in your daily schedule so that you will be able to handle emergencies. Your whole schedule will be thrown of if you don’t allow time for phone calls, traffic, etc. Planning for interruptions can help you stay focused and on track.

Try eliminating distractions in your life if you’re always running out of time for things. For example, it’s difficult to finish a report for your boss if your email is constantly dinging and cell phone always ringing. Turn off technology and learn to tune out distractions. You should be able to focus much better!

Create a list of all of the tasks you have for a day. Once you have the list, go through and prioritize each item on the list. If you get behind on the day, you can knock off something that is at the bottom of the list and reschedule it for another day.

Close your office door to make your work time more efficient. An open door leads to many distractions. Shutting the door, will give you instant privacy. People won’t bother you as you work.

Do not allow yourself to become run down. If you are not getting enough sleep because you have overextended your calendar, you will not be able to be as productive. If you find that there are not enough hours in the day to sleep and work, it is time to find some help with work.

One of the most fundamental steps to better management of time is using a calender. The type of calender you use is totally up to you. Some people like to write activities on paper, so they buy some type of paper calendar. Others may choose to keep their calendar of events on their mobile phone or other portable devices.



Try to avoid answering the phone or e-mails just because they ring or appear. If you can, try disabling or disconnecting instant messaging. You don’t need to instantly give people attention unless it’s essential to the instant human response aspect of your business. You should try scheduling time for returning calls and answering emails.

Put yourself first. Often, we find ourselves putting other people’s needs ahead of ours. Just realize that most of the stress from a poorly managed day is not getting your own business accomplished. Prioritize your needs and tasks and relieve some pressure. This will allow you to better focus on others’ needs when it is time.

Use your calendar. Many of today’s top producers utilize a day planner to help them stay on track. Ensure that you include every activity in your day planner. This includes family activities, business activities and personal time. By keeping a record of your activities, you can ensure that you have the necessary time to complete all of your activities.

Though it is not often taught in school, time management is one of those topics of which nobody should be without a thorough understanding. Knowing how to make the most of every hour of every day is a certain way to lead a happier, more positive life. The tips and guidance above provide a wonderful starting point.

Helpful Leadership Tips Straight From The Experts

Posted on: November 10th, 2020 by Zomu No Comments

Leadership is something that should be taken very seriously. If you’re a leader, there’s always something new to learn. This article will provide you with all you need to strengthen your leadership skills and make your team stronger.

When working to hone leadership skills, you cannot go wrong by staring with honesty. Leaders should always strive to take people in better directions. If you’re honest to people, then those you’re leading are going to notice it. Being honest will also encourage your team to be honest, too.

If you’re trying to make a decision, you should try to get input from your team. Your team may be able to help you find a great solution, or they could help you see if you’re making a bad choice. A good leader should be interested in the opinions of others.

Effective leaders are inspiring. You need to develop the ability to inspire those who work under you, motivating them to work toward a common goal. You can use public speaking to achieve this, but there are also videos, blogs, articles and other methods to convey your uplifting message to your audience.

Express a vision for the company. Great leaders differentiate themselves from great managers because of vision. They see where the company needs to be 5 years, 10 years and 20 years down the road. If you’ve got the vision, share it with your employees. Make them part of the team that’ll help get you there.


Consider holding monthly contests among your employees. These contests can be based on the most sales, the best customer service or a variety of things. The prizes for the contests can be something as simple as a preferred parking place or as extravagant as an additional paid day off.

Encourage creativity among your employees. Have brainstorming sessions with your team to come up with new ideas to gain new sales, new customers or more effective ways to do the necessary work that needs to be done. By letting your team know you value creativity, team members will be more likely to offer suggestions.


Learn your employee’s names. A great leader takes the time to learn the names of his or her most immediate staff, and even the names of the top performers under them. It shows them that you care enough about them to know them not just as a worker, but as a real person.

Treat all of your employees well and never get involved in office gossip. Employees are usually happier in an environment where their work is appreciated and valued on the same level as any other employee. Spend time working with all of your employees so that you understand each person’s contribution.

Use your knowledge of your employee’s strengths when delegating work. Try to spread mundane tasks out over a large amount of employees. Give a variety of individuals the opportunity to attempt tasks that are challenging, exciting and give them some form of responsibility. One important aspect of being a good leader is building effective leadership abilities in others.

Take responsibility for mistakes that are made by you or any member of your team. Even though someone else may have created a specific problem, the ultimate responsibility is yours. Doing this will build employee confidence in your leadership abilities and show that you are accountable for whatever happens in your business.

Business leaders are highly respected people. As a leader, you must educate yourself on the qualities that equate to greatness, and that is where this article comes in. Apply what you’ve just learned to enhance your skills and become a great leader.

Planning for firing up your business after COVID crisis

Posted on: October 29th, 2020 by Zomu No Comments

Along with the severe health and humanitarian crisis caused by the coronavirus pandemic, executives around the world face enormous business challenges: the collapse of customer demand, significant regulatory modifications, supply chain interruptions, unemployment, economic recession, and increased uncertainty. And just like the health and humanitarian sides of the crisis, the business side needs ways to recover. unplanned responses won’t work; organizations must lay the groundwork for his or her recoveries now.

We hear of the many firms that are questioning their viability post-pandemic, including those within the travel, hospitality, and events industries. We also hear of firms accelerating their growth because their value propositions are in high demand; consider headquarters equipment, internet-enabled communication and collaboration tools, and residential delivery services. Due to such factors, firms will differ in their resilience. you ought to take steps now to map your probable position when the pandemic eases.


What’s the plan for bouncing back?

A plan may be a course of action pointing to the position you hope to achieve. It should explicate what you would like to try today to realize your objectives tomorrow. Within the current context, the question is what you want to do to urge through the crisis and return to business when it ends.

The lack of an idea only exacerbates disorientation in an already confusing situation. When drawing up the steps you plan to require, think broadly and deeply, and take an extended view.


How will your culture and identity change?

Perspective means the way a corporation sees the planet and itself. altogether likelihood, your culture and identity will change as a result of the pandemic. A crisis can bring people together and facilitate a collective spirit of endurance — but it also can push people apart, with individuals distrusting each other and predominantly taking care of themselves. It’s crucial to think about how your perspective might evolve. How prepared was your organization culturally to affect the crisis? Will the continued situation bring your employees together or drive them apart? Will they see the organization differently when this is often over? Your answers will inform what you’ll achieve when the pandemic ends.


What new projects does one get to launch, run and coordinate?

Your answers to the questions above should point you to a group of projects for tackling your coronavirus-related problems. The challenge is to prioritize and coordinate initiatives which will future-proof the organization. watch out for starting numerous projects that each one depends upon equivalent critical resources, which could be specific individuals, like top managers, or specific departments, like IT. With too many new initiatives, you’ll find yourself with a war over resources that delays or derails your strategic response.


How prepared are you to execute your plans and projects?

Finally, you would like to assess your organization’s preparedness. Are you ready and ready to accomplish the projects you’ve outlined, particularly if much of your organization has shifted to remote work? We see big differences in preparedness at the individual, team, organization, and national levels. The resources at hand, alongside the speed and quality of decision-making processes, vary greatly, and therefore the differences will determine who achieves and who falls in need of success.

We have created a worksheet round the five strategic questions. It can assist you to plot your current and future moves. remember that buyers will remember how you reacted during the crisis. Raising prices during a shortage, for instance, could have a big effect on your customer relationships going forward.


Some tips for small business to keep the balance

Posted on: September 29th, 2020 by Zomu No Comments

Maintaining account balanced books can help financially forecast months into the longer term and provide you with a warning to potential financial gaps. The proper accounting insight could even assist you to save your business just in case things get tough.

One reason accounting often gets placed on the rear burner for little businesses is that it’s tedious and intimidating. Some small business owners feel that financial management is the most difficult part of operating a business. When accounting mistakes occur, they can stop the expansion of your small business and put you in big trouble.

Here we’re mentioned the simplest accounting tips to avoid common mistakes that would have an impact on your business.


  1. Pay Close Attention to Receivables: 

Getting paid is the most enjoyable part of running a business. Managing your receivables isn’t quite the maximum amount of fun. When an invoice is issued, you record a receivable, meaning you log that a customer owes you money. By checking this listing you’re ready to easily see if a customer has an impressive balance.

When the customer pays you, the quantity should be applied to their invoice, and it should be marked as paid. However, once you try to stay up with tons of orders, this is often easier said than done. Customer deposits only too often are left to reconcile at a later date since there are never enough hours within the day. meaning that when tax time comes around, you’re left with tons of customer deposits in your revenue account and a report of your receivables that don’t match.

The consequences here are that you simply waste hours updating your listing, you’ll overpay on your income tax return, and you’ll have high debts. That’s why you would like to form it some extent to stay track of your transactions as they happen. Apply for your customer’s payments monthly so it can prevent plenty of time on invoicing (and money) within the end of the day.


  1. Keep a Pulse on Your income:

When it involves small business accounting tips, education is everything. The more you understand the numbers ahead of you, the greater your odds are at managing them well.

As you perform weekly and monthly financial reviews, consider producing an income statement. These statements offer you a broader understanding of money movement within (and outside) of your company. An income statement essentially monitors income direction. It also includes the element of your time, enabling you to see payment cycles and seasonal expenses.

Cash flow statements can offer you the knowledge you would like to anticipate expenses and more appropriately allocate income. 

You don’t need to generate an income statement, however, so as to know monetary motion. Simply using the proper technology can assist you to get a vision of how cash is functioning in your business model. 


  1. Log Expense Receipts:

Unfortunately, it’s a standard mistake for little business owners not to save copies of their expense reports. this will end in a good range of tax, accounting, and income issues.

If you’ve ever checked out your statement and seen a charge with some price and had no idea what it had been, then you’re conversant in the issues that accompany poor record-keeping.

One way you’ll solve this problem is by saving a receipt of each purchase that your business makes. it’s going to appear to be tons of labour but there are a couple of accounting tips to form it easier.

The first is to use one online processor card to buy all business expenses. Keep track of your receipts by having a delegated location for them, like a spot in your car or on your desk. Or, better yet, snap an image of your receipt on your phone instantly! These tricks keep you organized so you’ll file for taxes on time.


  1. Know the Difference Between Invoices and Receipts:

Mixing up invoices and receipts is an all-too-common way for little business owners to ruin their books. An easy piece of accounting advice to follow is to understand the difference between the invoice and the receipt. Maybe a bill that’s sent to customers after they’ve received your services consider invoices as detailed bills that ought to outline everything the customer has received from your company. An invoice reminds customers that they owe you money. They’re helpful for speeding up income, keeping financial records, and ensuring that you’re getting paid.

A receipt may be proof that a transaction happened. It’s what you give your customers after a transaction is complete.

Mixing up receipts and invoices can make accounting a nightmare. If you can’t tell what’s completed and what’s ongoing, you’re getting to run into tons of trouble when you’re trying to balance your books.


  1. Using Technology:

Office productivity software, security systems, computers and networks, phone systems, and more are all impacted by technology. Whether it’s a simple point-of-sale system that tracks daily purchases or a sophisticated network linking people and places around the globe, technology helps organizations maintain a competitive edge.

While maintaining the elements of your business that utilize technology is already part of your day-to-day life, keeping up with relevant technology and making sure you’re getting the most out of it is best if done in a systematic and efficient way.

You should be able to integrate technology awareness into your business in a smooth and efficient four-step process that will cost very little because it’s based on resources already available. Once you get the system down, the time required to keep up with technology—just minutes a day—will be a fraction of its worth to your business.


How Can Small Business Manage Their Finances

Posted on: August 12th, 2020 by Zomu No Comments

Managing finances are often a challenge for any small business owner. Often, the rationale your small business is successful is due to the talents you bring back making your product or providing your service. If you do not have tons of experience with managing business finances, it can desire a chore and you’ll be slipping into bad financial habits that would at some point harm your business.


The most important step for any business owner is to teach themselves. By understanding the basic skills needed to run a little business – like doing simple accounting tasks, applying for a loan or drafting financial statements – business owners can create a stable financial future. Additionally to education, staying organized may be a major component of sound money management.


Here are a few things you should do as a small business owner to stay on top of your finances:

If you’re running a little business, it is often easy to undertake and put everything into day-to-day operations. After all, that extra capital can often go an extended way in helping your business grow. Small business owners shouldn’t overlook their own role within the company and will compensate themselves accordingly. You would like to make sure that your business and private finances are in fine condition . 


It’s more important to urge the business up and running and pay everyone else. But, if the business doesn’t compute, you will not have ever paid yourself. Remember, you’re a part of the business and you would like to compensate yourself the maximum amount as you pay others.


In addition to paying yourself, it is vital to line aside money and appearance into growth opportunities. This will allow your business to thrive and move during a healthy financial direction. Business owners should keep an eye fixed on the longer term . A small business that desires to still grow, innovate and attract the simplest employees should demonstrate that they’re willing to take a position within the future. Employees will appreciate that you simply are investing within the company and in their career. And ultimately you’ll create more value for your business than if you were just spending all of your profits on personal business.


Every business owner features a client that’s consistently late on its invoices and payments. Managing small business finances also means managing income to make sure your business is working at a healthy level on a day-to-day basis. If you’re struggling to gather from certain customers or clients, it’s going to be time to urge creativity with how you bill them. So having a good billing strategy is more important for the startup or small business. It can help the owner to maintain the financial part of the business with maintaining the day-to-day financial report and transactions.


Too much cash engaged in unpaid invoices can cause income problems, a number one explanation for business failure. If you’ve got a chronic late-paying customer, which we all do, rather than badgering them with repeated invoicing and phone calls, try a special approach.


Setting up good financial habits and establishing internal financial protocols, albeit it’s as simple as blocking outset time to review and update financial information, can go an extended way in protecting the financial health of your business. maintaining together with your finances can assist you mitigate fraud or risk.


A small business, we are often strapped for time, money and have vastly inferior technological capabilities, but it shouldn’t prevent any small business owner from implementing some kind of controls. There will always be business issues that require to be addressed today, but when it involves your finances, you would like to plan for the longer term.

Understanding The Connected Indian Consumer’s Shopping Journey

Posted on: January 25th, 2020 by Zomu No Comments

As we’ve noted previously, the Indian consumer is a connected consumer and thus expects a connected consumer experience. As mobile becomes central to how Indians across the country do everything from staying in touch with others to buying groceries, it imperils brands to provide their target audience with a seamless experience across their digital devices. After all, it’s what today’s digitally savvy customers expect.

A truly connected customer experience is especially needed in the retail world. The rise of e-commerce has in turn enhanced customer expectations from shipping to customer service and everything in between.

To illustrate how connected Indian consumers shop today, InMobi recently surveyed over 1,000 people throughout India to see when and how they would be shopping during the 2019 Festive Season. So what do our numbers reveal?

Understanding How Mobile Impacts The Shopping Journey In 2019
The festive season records some of the most significant purchase decisions throughout the year, making it the basis of our study. How will connected consumers in India be buying during the four-month period from Dussehra through Christmas this year? As our research shows, when it comes to shopping, connected devices are a crucial component of the buying journey.

At the beginning, middle and end of the shopping journey, mobile reigns supreme. Whether the festive shopping is online or in-store, mobile is the constant companion for learning, exploring and buying in the customer’s shopping journey.

Consider what our survey uncovered:

62% use mobile to learn and discover about products. Only 9% do the same in store.
77% use mobile to research and explore about products, while only 24% do the same in store.
67% use mobile to make purchases during festive season, while only 33% said they would be making in-store purchases.
How Do Indians Plan To Shop This Festive Season?
It’s important for brands to get this right, as festive season represents an enormous opportunity for a wide variety of retailers. Indians will spend INR 15,000 on average this festive season, with 56% of those surveyed saying that they expect to spend more this year versus 2018. This is why advertisers in India are expected to spend 28,000 Cr. this festive season, 8% to 12% more than what was spent last year.

Who stands to benefit from this shopping bonanza? According to our survey, 56% of respondents said they will spend the most on apparel and clothing this festive season. In comparison, 21% said they’d spent the most on jewelry, 20% said home appliances and 15% said gadgets like smartphones and tablets.

Conventionally a highly-planned affair, the festive season is witnessing a mixed bag of planned and impulse shopping. This change in consumer behavior is supported by shifting population demographics, access to a variety of choices and enhanced connectivity. India’s connected consumer is being defined by the ever-growing millennial and Gen Z population, who highly value the shopping experience and prefer to learn, explore and buy on the smartphone.

How Brands Are Connecting With The Connected Consumer
While consumers are readily embracing mobile, it appears as though brands are not following suit. As our survey shows, consumers face issues throughout the buying journey.

When asked about the biggest issues faced while learning and discovering about products on mobile for the festive season, survey respondents cited lack of communication in local languages and too much or too little information about brand/product as some of their top concerns.
When asked about the biggest issues faced while researching for festive season shopping on your mobile, top cited concerns included not enough reviews/ratings, multiple steps for discovering products on website or in-app, lack of trialability, not mobile optimised and irrelevant product offers/suggestions.
When asked about the biggest issues you face purchasing for the festive season on mobile, survey respondents said their top concerns included actual product differing from online display, multiple steps for completing purchase, checkout not being mobile optimised, poor after-sales service (delivery, installation, etc.) and transaction delay/failure.
So what does this reveal? While today’s connected mobile consumer wants – nay, demands – a frictionless experience, brands are simply not able to deliver. Considering how important mobile is to today’s consumers, this is a huge missed opportunity.

“With the multitude of shopping options available, it’s important for brands to engage at every step of the customer journey. Whether the consumer is doing initial research online, stopping by the store to check a product out, or browsing a social media page, brands should facilitate a personalized, comfortable experience,” Deloitte Digital has noted.

Of course, providing a frictionless mobile experience for today’s connected Indian consumer is no easy feat. Stay tuned for our next blog post to learn more about why it’s necessary and what brands can do today to improve.

Source: https://www.inmobi.com/blog/2019/11/08/understanding-the-connected-indian-consumers-shopping-journey

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